It was founded in 2013. Its name comes from the combination of the words “purify” and the Korean word for soil. This is the concept behind PURITO – all the ingredients of this cosmetics are completely ecological, derived from pure, organic, safe soil.

The founders of this Korean brand believe that it is better to do everything slowly, but staying true to the basics and promises made, always being honest and creating honest cosmetics.

The promises that PURITO makes to its customers:

To make only safe formulations with an emphasis on natural ingredients, using as few artificial ingredients as possible.

Focus on thoughtful formulation, not pretty packaging.

Declare a fair price that is not overpriced.

Actively participate in environmental protection, which is manifested by refusing to test cosmetics on animals, using biodegradable packaging, recycling production waste.

The PURITO cosmetics line is small, but each product boasts an excellent composition and is really capable of a feat for the sake of your skin’s beauty!

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