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Beauty of Joseon represents the essence of Korean skincare philosophy. The formulas of the products are extremely pure and concentrated, guaranteeing effectiveness and safety in use. Inspired by a 19th century encyclopaedia that revealed the skin care secrets of upper-class Korean women of those times.

Basic ingredients such as ginseng, rice, honey, plant roots and fruits are carefully used to maintain ancient traditions and provide quality skin care. The brand’s aim is not only to promote a proper skincare routine, but also to preserve and respect age-old traditions.