Brand history:

The OOTD brand was born out of inspiration and a desire to create cosmetics that not only beautify the skin, but also take care of health and the environment. It is based on the desire to offer an alternative to traditional cosmetic brands that focus on the use of synthetic ingredients and animal testing.

The brand mission :

OOTD’s mission is to provide consumers with safe, effective and natural cosmetics that not only emphasize natural beauty, but also consider the importance of caring for nature and animals. It strives to make skin care simple and enjoyable by offering products based exclusively on pure, safe and natural ingredients.

Interesting facts:

  1. OOTD is short for “Outfit of the Day,” which translates to “outfit of the day,” symbolizing the idea that beauty isn’t just about what we wear, but also how we take care of ourselves.
  2. All OOTD products are free of harsh synthetic ingredients such as sulphates, parabens, phthalates and more, making them safe for skin and nature.
  3. All products are on the EWG green list, confirming that they are safe and natural.
  4. OOTD does not test its products on animals and does not use animal-derived ingredients, reaffirming its commitment to ethical and vegan values.The brand actively supports environmental initiatives and invests in research to develop more sustainable methods of product production and packaging.
  5. OOTD is not just a cosmetics brand, but a way of life where beauty, health and respect for nature are combined in a perfect balance.

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