Clio

Brand history:

The Clio brand was founded in 1993 in South Korea and specializes in the production of professional skincare and makeup cosmetics. Its name, translated from Greek, means “praiser”, and is associated with one of the glory-bearing muses. Many of its products have been recognized and appreciated by leading make-up artists and cosmeticians.

Clio’s range of Korean cosmetics includes foundations, concealers, tints, mascara, eyeliner, blushes, lipsticks, eyeshadows. In addition, the brand offers body and oral care products – soaps with herbal and berry extracts, creams, face emulsions with beneficial ingredients, toothpastes free of harmful substances such as parabens, triclosan, artificial dyes.

In addition to cosmetics, the Clio brand produces various accessories – brushes for applying make-up, blush sponges, highlighter, foundation, as well as toothbrushes for children and adults.

Brand mission:

• To provide affordable, effective and high quality cosmetics for all women who want to take care of themselves and choose effective products;
• Expanding popularity worldwide by opening over 600 physical stores worldwide and making products available online as well;
• Meeting the needs of different consumer groups by offering cosmetics for different skin types;

Create aesthetic and stylised packaging that is easily recognised and appreciated by consumers.

Interesting facts:

• • The brand has long since transcended the borders of the Asian market and is present worldwide;
  • The Clio brand is associated with the aesthetic and modern design of its packaging;
  • The company continuously adapts to fashion trends and regularly launches new products to help women around the world feel more beautiful and self-confident.