3 Concept Eyes

Brand History:
Kim So Hee started her journey in business in 2004, not in cosmetics but selling fashion clothing on Ebay. The success of the startup led to the creation of her own fashion clothing brand, Stylenanda (Styl Nanda), which became popular within a few years. In 2009, Kim So Hee expanded her business by adding a line of cosmetics called 3CE (3 Concept Eyes). This decision was another step in creating the style and lifestyle concept she saw in her brand.

Brand Mission:
3CE doesn’t just offer make-up cosmetics, it is an entire style and lifestyle concept. The brand aims to emphasise each woman’s individuality by offering expressive and fashionable products that help create a unique look. As part of K-Beauty (Korean beauty industry), 3CE brings innovation and quality to make-up, reflecting the latest trends and beauty standards.

Interesting facts:
1. Kim So Hee started her business by selling fashion clothing before moving into cosmetics. This demonstrates her ability to be a successful entrepreneur in different areas of fashion and beauty.
2. 3CE has become one of the most popular brands of decorative cosmetics in South Korea with up to 75% of the market, showing its immense popularity and consumer confidence.
3. the brand was acquired by the global giant L’Oréal, confirming its importance and influence in the global beauty industry.